INSIDE THE MINDS OF VOTERS

WE ARE a data analytics provider that specializes in audience modeling, randomized controlled trials, and traditional public opinion polling. We help conservative campaigns and advocacy organizations make data-driven decisions and maximize their impact persuading and mobilizing voters.

DATA DICTIONARY

We develop models and actionable segments that capture the many nuances that differentiate Republican voters nationally. Our data dictionary provides brief descriptions of some of the models that are available to our clients.

GOP TYPOLOGY

Our nine-point typology clusters Republican voters based on ideology, factional affiliations, issue priorities and preferences, religiosity, resentments, and other foundational values.

ISSUE MODELS

Our issue models dive deep into more than 20 issue areas to better understand the variety of opinions that differentiate Republican voters within each issue.

POLITICAL MODELS

Our political models provide actionable segments for primary turnout, political knowledge, religiosity, tribalism, and images for prominent Republican politicians.

MEDIA CONSUMPTION

Our media consumption models help to better navigate the multitude of media platforms to target where voters get their information and how to best reach them.

Full Data Dictionary Download

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